Introducing several high profile global brands to Pakistan
News
SereneAir and Amadeus take flight with first content distribution agreement
A large part of fulfilling this aim will be a new three year content distribution agreement with Amadeus. Through this agreement we will make available more of our service offerings to global travel partners. Having launched in 2017, SereneAir has experienced rapid growth to reach an estimated 750,000 passengers in 2018, with more than 1 million anticipated to travel via the airline in 2019. This agreement will be a big part in achieving this goal.
NDC: a new dawn for the travel industry unfolds
Only by working in close collaboration with airlines, travel sellers and IATA could we make sure that the right pieces of the puzzle could come together so NDC could actually see the light of day and begin to deliver on its promise.
Isograph Techonology: Between Technical Prowess and High Precision
With its very first 100% Manufacture hairspring, TAG Heuer has created an exceptional piece and achieved a scientific prowess.

TAG Heuer, the avant-garde of Swiss watchmaking since 1860. Ever since, TAG Heuer has been striving to push
the boundaries further, inventing timepieces for those who love to defy convention. This technical expertise
was harnessed at a very early stage for achieving extreme accuracy, particularly in the creation of
exceptional chronographs.
Premier Aviation Services (Pvt.) Ltd., a unit of Akbar Group of Companies (The largest Aviation Group in
Pakistan), was appointed as the National Marketing Company (NMC) for Amadeus in Pakistan on May 15, 1997.
Since then, it has been striving hard to improve Amadeus services for its valued system users and to also
cater for the growing demand related to the travel and tour industry in Pakistan. Premier Aviation Services
(Pvt.) Ltd., head office is located in Karachi with fully functional branch offices in Lahore, Islamabad and
Peshawar, providing Help Desk, Training and Marketing support services to the customers in over fifty cities
of Pakistan.
Princely Jets is part of the Akbar Group since 2005. It is the single largest private jet charter business in
the country.
We are also currently the only operator who can offer international flights.
Founded in 1976, it soon established itself as one of the most efficient,
respected and trusted travel agencies in Pakistan.
Princely Travels is one of the leading IATA-accredited Travel Agents in Pakistan.
Princely has a team of experienced professionals who provide personalized and
premium travel services to top corporate houses, ensuring that all travel needs are met under one roof.
UPS, founded in 1907, is one of the largest global logistics companies.
Over the years UPS has become the world's largest package delivery company
and a global leader in specialized logistics and transportation services.
UPS provides its services in more than 200 countries and territories worldwide.
TAG Heuer, the avant-garde of Swiss watchmaking since 1860. Ever since, TAG Heuer has been striving to push
the boundaries further, inventing timepieces for those who love to defy convention. This technical expertise
was harnessed at a very early stage for achieving extreme accuracy, particularly in the creation of
exceptional chronographs.
Fashion entrepreneurs, CHARLES & KEITH Wong founded CHARLES & KEITH in 1996 upon identifying the potential of
footwear designs catered for Asian women. Today, CHARLES & KEITH is the go-to fashion destination for stylish
urbanites, recognized for its accessible fashion and curated collections of relevant designs.
Pedro embodies modern luxury and style with a line of footwear and accessories in a smart twist of timeless
classics with international influence for men and women, with emphasis on channeling heightened fashion acumen
each season.
adidas has its roots in Germany but they are a truly global company. Around the world adidas employ over
57,000 people. Every year they produce over 900 million sports and sports lifestyle products with independent
manufacturing partners worldwide.
TIMEX Group designs, manufactures and markets innovative timepieces and jewelry globally. TIMEX, founded in
1854, has expanded to become TIMEX Group, a privately-held company, with several operating units and over
5,000 employees worldwide.